How much revenue does a missed call cost you?
Three sliders, real math, no marketing inflation. Tell us your inputs — we'll show recovered revenue, payback time, and net annual benefit. The formula is below the calculator so you can sanity-check it yourself.
Your numbers
15
Calls that go to voicemail or no-answer. Median small service business is 10-30/week.
$800
Roofer: $3,000-$15,000. Realtor commission: $5,000-$30,000. Roofer inspection: $200. Pick the average.
$300
Set to 0 if you don't have one. Smith.ai starts at $255/mo. Rosie ~$60-$100/mo. A part-time receptionist can be $1,500+/mo.
Estimated impact
Recovered revenue / month
$—
— missed calls × — capture × — close × $— job value
Net benefit (after Orbit cost)
$—/mo
Revenue − $67 + bizbot add-on − current answering service savings if you cancel it
Payback time
— days
Days from signup to break-even on the + bizbot add-on.
Annual net benefit
$—/yr
12 × (recovered revenue − Orbit cost) + answering-service savings.
Formula (transparent + conservative)
recovered_revenue_monthly = missed_calls_per_week × 4.33 × 0.45 (Recall capture rate) × 0.30 (close rate on captured) × avg_job_value
net_benefit_monthly = recovered_revenue_monthly − $67 (+ bizbot add-on) + current_answering_service_cost (assumed cancelable on Orbit deploy)
payback_days = ($67 / net_benefit_monthly) × 30
annual_net = net_benefit_monthly × 12
What we deliberately don't claim
- The 0.45 capture rate is our internal Recall reply-rate within 30 minutes (sample n > 30 days production). It's deliberately conservative — actual is closer to 0.55 in some verticals, but we'd rather under-promise.
- The 0.30 close rate is industry-typical for SMS-engaged leads in trades + real estate. Higher in some verticals (medical, legal); lower in others (retail). Conservative default.
- This calculator does not include brand value of customers feeling responded-to, review-rating lift from Stars module, after-hours coverage value, or owner time saved. The actual ROI is meaningfully higher than what's shown — but only the parts that are easy to measure are shown.
- Your numbers will vary. If you want a specific projection for your business, email Steve and we'll do it together.
Pick your vertical. The brain is already wired.
Every vertical includes the brain via the + bizbot add-on. Self-serve from any vertical's pricing page — no sales call required.