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No-Show Cost Calculator

What missed appointments actually cost you each month — and what cutting the rate in half would be worth.

Your appointment volume

Appointments scheduled per month200

Your no-show reality

Current no-show rate14%

Industry: dental 10-15%, hair 15-25%, therapy 20-30%, contractor estimate visits 5-12%.

Average value of an appointment

Direct revenue from the missed slot. Don't include downstream LTV — that's the upside calc.

Repeat-visit multiple (downstream LTV)1.8×

A no-show is also a lost relationship. New clients who no-show are 4× less likely to rebook.

Late-cancel rate (also lost)6%

Cancels inside your fill-window (typically <24h) count too. Earlier cancels can usually be backfilled.

Staff cost per appointment slot (idle cost)

You pay the technician / clinician / chair time whether or not the customer shows.

No-shows are costing you

— per year

If you cut the rate in half

recovered per month — through reminders, deposits, or smarter rebooking

No-shows / month

—

Direct revenue lost

—

Idle staff cost

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Late-cancel lost

—

Industry-typical impact of each fix

SMS reminder 24h beforeCuts no-shows ~25-40%

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2-tap rebooking linkCuts ~10-15% on its own

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Deposit / card on fileCuts ~50-70% for new-client slots

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Waitlist auto-fillRecovers ~30% of late cancels

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This is what Stars and the scheduling stack are for

The four fixes above — SMS reminders, 2-tap rebooking, deposits, waitlist auto-fill — are exactly what the Stars module and the scheduling layer inside VitalCoach, YesChef, and Horizon do without you having to wire anything together. Same calculation, but the recovered revenue is in your account at the end of the month instead of in this calculator.

Stars — review & reminder automation VitalCoach — start free YesChef — start free Horizon — start free