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Keeping clients is the whole business.

See what each client is really worth, your recurring revenue, and exactly how much a few extra months of retention adds across your roster.

Monthly price / client

Active clients

Avg months a client stays 8

Lifetime value / client

Monthly recurring rev

Annual run-rate

If you kept clients +3 months longer…

— in extra lifetime value across your current clients

A simple model: LTV ≈ monthly price × average months retained; the boost applies the added months across your current roster. Real LTV also depends on upsells, pauses, and referrals — retention just happens to be the cheapest growth lever you have. Educational, not financial advice.

VitalCoach is built to keep clients longer — check-ins, programming, and nutrition that actually stick.

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