The storm calls
every roofer in town.
First to respond books the job.
After hail or wind, a homeowner doesn't call one roofer — they call five and book whoever responds first. But you're on a roof, so the call rolls to voicemail and the lead is gone. SiteLine texts the caller back in under 10 seconds, captures the job, and hands you a warm, ready-to-call lead — before they dial the next name.
You don't lose roofing jobs on price. You lose them on speed.
A roof is a high-ticket, once-in-a-decade purchase, and the homeowner shopping for one is comparing whoever shows up. The catch is that the comparison starts the moment they pick up the phone. Research from Lead-response research found that replying to a fresh lead within one minute can lift conversion by as much as 391%, and that after 30 minutes a lead is roughly 21× less likely to convert. In roofing, where a storm sends a homeowner down a list of contractors, the first to respond is usually the one who gets on the roof — and gets the contract.
The problem is the nature of the work: you're 30 feet up with a nail gun running, so you physically cannot answer. The call goes to voicemail, and the large majority of callers who reach a voicemail hang up without leaving a message. They scroll back to the search results and dial the next roofer. Most businesses never even close the gap: industry research puts the average lead response time at about 47 hours, with only around 27% of leads ever contacted at all.
A single re-roof commonly runs well into five figures (industry estimates vary widely by market, pitch, and material), so every voicemail that hangs up is potentially a five-figure job handed to a competitor. SiteLine closes that gap automatically: the second you miss a call, it texts the caller back, holds the conversation, and hands you a lead you can actually call.
The Monday after a hailstorm, captured — not missed.
Here's how a storm-surge lead goes when SiteLine is answering in the background.
Speed-to-lead, built for how roofers actually work.
The speed-to-lead math, in three numbers.
Independent, third-party figures — not our data. Sources cited below.
These are third-party industry figures provided for context; your own numbers will vary by market and season. SiteLine does not publish first-party customer results — we're early and we don't invent them.
What is one missed roofing call worth to you?
A re-roof, a storm-damage claim, a full tear-off — roofing tickets run high, so a single missed call can be a five-figure job lost to the next name on the list. Use the free calculator to estimate what missed calls cost your company in a year. Every input is yours.
Open the missed-call calculator →Coverage that costs less than one missed inspection.
- Estimate Template Builder
- Materials Calculator
- Job Checklists
- License + insurance tracker
- Lead Tracker (up to 25 leads)
- No phone answering
- AI Estimate Generator
- AI-Drafted Invoices + Reminders
- Automatic SMS Lead Follow-Up
- Review Request AI
- Change Order Generator
- All free tools included
- Offline mode + mobile PWA
- Phone answering in bundle →
- Everything in Pro, plus:
- 📞 24/7 AI phone answering
- 💬 Missed-call text-back in <10s
- 🌩️ Handles storm-surge call volume
- 📅 Auto-booking from text replies
- ⭐ Review-reply drafting
- 💭 Web chat widget on your site
Roofing lead response time, questions answered.
How fast should a roofer respond to a new lead?
As close to immediately as you can. Lead-response research has found that responding within one minute can lift conversion by as much as 391%, and that after 30 minutes a lead is roughly 21× less likely to convert. For roofing — where a homeowner calls several contractors after a storm — the first to respond frequently books the inspection.
Why do roofers lose so many leads?
Not because the leads are bad — because no one calls them back fast enough. industry research puts the average business lead response time at about 47 hours, with only around 27% of leads ever contacted at all. A roofer on a roof can't answer, so the call goes to voicemail — and the large majority of voicemail-reachers hang up without leaving a message. The lead just moves to the next roofer.
How does SiteLine help roofers respond faster?
When you can't pick up, SiteLine texts the caller back in under 10 seconds, asks what they need, and sends you a clean lead summary — name, number, address, and the problem. You go from finding out about the lead hours later to having a warm, ready-to-call lead in your pocket. The optional Pro + Receptionist bundle ($96/mo) adds a 24/7 AI receptionist that answers live during storm-surge call volume.
Is this useful outside of storm season?
Yes. Storms create spikes, but roofing leads come in year-round — leaks, aging shingles, real-estate inspections, insurance claims. Speed-to-lead matters every time the phone rings while you're 30 feet up and can't answer. SiteLine catches those calls whether it's a busy hail week or an ordinary Tuesday.
Does the receptionist know roofing, or is it a generic script?
It's configured to your trade. The receptionist asks the questions that matter for roofing jobs — leak vs. storm damage, single-story vs. multi-story, insurance claim or out-of-pocket — so the lead summary you get back is actually useful, not a generic "someone called."
How much does SiteLine cost for a roofing company?
There's a free forever plan with the core estimating and lead-tracking toolkit, a Pro plan at $29/mo (or $249/yr) that adds automatic SMS lead follow-up and AI estimates, and a Pro + Receptionist bundle at $96/mo that adds the 24/7 AI phone receptionist and missed-call text-back. No per-minute billing and no contract — cancel anytime.
Can I try it without a credit card?
Yes. The free plan includes the core toolkit forever. Pro is a 14-day free trial — cancel before day 15 and you won't be charged. The Pro + Receptionist bundle starts with a short setup conversation so we can provision your dedicated phone number — request it from the pricing section above.
Keep reading
See the trades-specific playbook for after-hours answering, the practical guide to capturing service calls, or how SiteLine compares to a contract tool in the no-contract Podium alternative.
In private beta with independent contractors.
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