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Price the job to actually profit.
Add your materials, labor, and overhead, pick the margin you want to keep — and get the exact number to put on the quote. (Spoiler: a 30% margin is not a 30% markup.)
Material cost
$
Labor hours
Labor rate / hour
$
Overhead15%
Trucks, insurance, tools, software — % on top of job cost.
Target profit margin30%
The slice of the final price you keep as profit.
Price to quote
$0
to keep your target margin
$0
Your profit
0%
Markup on cost
$0
Total job cost
Materials$0
Labor$0
Overhead$0
Total cost$0
Margin ≠ markup
…
A planning estimate. "Margin" is profit as a share of the final price; the price is cost ÷ (1 − margin). Overhead is applied as a percent on top of materials + labor. Sales tax, permits, waste, and contingency aren't included — add them to materials. Set your own real numbers; this is educational, not accounting advice.
SiteLine turns these quotes into booked jobs — answers the call, sends the estimate, and follows up so you don't lose the lead.
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