Enter your own numbers — no assumed benchmarks. See what unanswered calls cost you in a year, and how much a 24/7 answerer would recover at a rate you set.
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How this is calculated
Every figure comes from the inputs you set above — no industry averages are assumed for you.
Missed calls per month = call volume × the percentage you miss.
Lost jobs = missed calls × the share of missed callers who would have booked.
Lost revenue = lost jobs × your average job value.
Recoverable revenue = lost revenue × the capture rate you set for a 24/7 answerer.
These are estimates for planning. Actual results depend on call quality, your offer, and follow-up speed.
Common questions about missed call costs
How does this calculator estimate the cost of missed calls?
It uses only the numbers you enter: your monthly call volume, how many calls you miss, how many of those callers would have booked, and your average job value. Lost revenue equals missed calls × the share who would have booked × your average job value. There are no assumed industry benchmarks baked in — you control every input.
Why are missed calls so costly for service businesses?
For phone-driven trades, the first business to answer often gets the job. A caller who reaches voicemail will frequently just dial the next company on the list, so a missed call usually means a lost customer rather than a callback. Because that lost job never shows up on an invoice, the cost is easy to overlook.
Can an AI receptionist actually recover these calls?
A 24/7 answerer can pick up calls you miss during jobs, after hours, and on weekends, qualify the caller, and book the work. How many it recovers depends on your call mix, which is why this calculator lets you set the recovery rate yourself rather than assuming a fixed number. SiteLine provides this for trades.